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About Us

All too often in today's world, sport (and life) is built on the principle that winning is everything. Athletes and coaches are encouraged to bend the rules wherever possible in order to gain a mean advantage, doping seems rife, and corruption endemic.
Against this backdrop, Corinthian revisits the Golden Age of the Beautiful Game – the age of the Gentleman Amateur – when fairness and honour in competition was held above victory or gain.
As a storied lifestyle brand, we are guided by the 'Corinthian Spirit' – defined as "the highest standard of sportsmanship" and coined in honour of Corinthian FC, the sporting polymaths credited with popularising the Beautiful Game around the world at the turn of the 20th century.
While the club played its last season in 1939, today we collaborate with extraordinary partners globally to act as a beacon for those alienated by the prevailing dominance of gamesmanship over sportsmanship. Together, we celebrate those who still champion the Corinthian Spirit - both on and off the pitch.


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